Use cases
Welcomessage helps businesses create meaningful connections, boost engagement, and convert leads through personalized LinkedIn direct messages. Below are several use cases categorized by trigger and job role to inspire your strategies.
By Trigger
🎉 Welcome New Subscribers
Trigger: Newsletter Subscription
Integration: Beehiv, Zapier
To: Lead
Use Case: "Hey [First Name], thanks for subscribing to our newsletter! We’re excited to have you on board. Stay tuned for great content!"
Pro Tip: Engage new subscribers with exclusive content or early access to resources to build stronger relationships.
🎁 Offer Exclusive Deals
Trigger: Payment or Subscription Upgrade
Integration: Stripe, PayPal, Zapier
To: User
Use Case: "Hello [First Name], as one of our valued users, we’re excited to offer you an exclusive 20% discount on your next subscription renewal!"
Pro Tip: Time-limited offers create urgency and can encourage quicker conversions.
🔄 Re-engage Inactive Users
Trigger: User Churns from Free Trial
Integration: HubSpot, Mixpanel, Make
To: User
Use Case: "Hi [First Name], we’ve missed you at Welcomessage! Let us know how we can improve."
Pro Tip: Offer a special incentive (discount or bonus feature) to bring back inactive users.
📅 Promote Events or Webinars
Trigger: Webinar/Event Sign-Up
Integration: Zoom, WebinarJam, Zapier
To: Lead
Use Case: "Join us, [First Name], for an exclusive webinar on [Topic]. Gain insights from industry leaders this Friday!"
Pro Tip: Send reminders before the event to ensure higher attendance rates.
By Job Role
👨💼 Founder/CEO
Welcome Messages: Send a personal welcome message to new users and celebrate key milestones. "Hi [First Name], welcome to [Product Name]! We’re thrilled to have you."
Special Announcements: Announce company or product updates. "Exciting news, [First Name]! We’re launching a new feature next week."
Pro Tip: Use announcements as opportunities to reinforce the value of your product and engage users.
👩💼 Head of Customer Success
Support Satisfaction: Follow up on support interactions to gather feedback. "Hi [First Name], could you provide feedback on your recent support request?"
Renewal Reminders: Remind users about upcoming subscription renewals. "Hi [First Name], your subscription is about to expire. Ready to renew?"
Pro Tip: Follow up renewal reminders with special offers or discounts for long-term retention.
👨🔧 Head of Product
Feature Feedback: Ask users for feedback on new features. "Hi [First Name], we recently launched a new feature and would love your thoughts!"
Pro Tip: Engage users who are most active and vocal in feedback for future beta testing opportunities.
Outcome-Oriented Use Cases
📈 Increase Engagement
🎉 Welcome New Subscribers: Introduce new subscribers to your brand and encourage them to explore your content. Example: "Hey [First Name], welcome to our newsletter! Check out some of our best content."
📅 Promote Events or Webinars: Drive attendance and boost engagement by keeping your audience informed about upcoming events. Example: "Join us this Friday for an exclusive webinar on [Topic], [First Name]! Don’t miss out."
🔄 Improve Retention
🔄 Re-engage Inactive Users: Reach out to users who’ve stopped engaging with your product and bring them back with personalized outreach. Example: "Hi [First Name], we miss you! Let us know how we can improve your experience."
🎁 Thank and Upsell After Payment Success: Acknowledge your users’ purchases and suggest additional services or features that may interest them. Example: "Thanks for your purchase, [First Name]! Have you tried our premium features?"
💰 Boost Sales and Upsell
🎁 Offer Exclusive Deals: Reward loyal customers with exclusive offers and discounts, encouraging them to upgrade or renew their subscription. Example: "Hi [First Name], we’re offering you 20% off your next subscription!"
🚀 Encourage Usage of New Features: Introduce newly launched features and suggest how users can benefit from them. Example: "Hi [First Name], our new feature is live! Here’s how it can help you."
With Welcomessage, the possibilities are endless. From enhancing user engagement to driving specific actions, you can leverage LinkedIn messaging to meet your business objectives. Experiment with different approaches and measure the results to find what works best for your audience.
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