Staying Compliant with LinkedIn’s Limits
This article provides an in-depth guide to LinkedIn's current outreach limitations for 2024. We’ll cover connection requests, message volumes, and profile views, and how to manage these limits effectively. Following these practices will help ensure that your Welcomessage campaigns remain secure, compliant, and deliver successful outcomes without risking account restrictions.
Understanding LinkedIn Limits
LinkedIn places various limitations on account activity, especially when it comes to outreach. Knowing these limits is essential to avoid penalties and maintain the integrity of your LinkedIn account.
Rest assured, Welcomessage is built with LinkedIn’s limitations in mind and automatically enforces safe usage practices. The platform helps you manage all aspects of your outreach while staying compliant with LinkedIn’s rules.
Connection Request Limits
LinkedIn restricts the number of connection requests you can send per week to prevent spamming.
Free accounts: Up to 80 requests per week.
Paid accounts (Premium, Sales Navigator): Up to 100 requests per week.
Welcomessage’s Compliance Features: Welcomessage helps you manage and limit connection requests across your team by enforcing safe thresholds automatically. You can also set custom limits for each team member or account to avoid overuse.
Best Practice: Rotate between multiple LinkedIn accounts to stay under the limit while keeping your campaigns active. Focus on personalized outreach to people more likely to engage, which makes each connection request more valuable.
Message Limits
When messaging connections, it’s important to stay within LinkedIn’s guidelines to avoid triggering spam detection systems.
Free accounts: Limit to 100 messages per week.
Paid accounts: Limit to 150 messages per week.
Welcomessage’s Compliance Features: The platform allows you to manage message volumes for each LinkedIn account, preventing over-sending. You can also adjust limits based on LinkedIn account type (free vs. paid) and campaign urgency.
Best Practice: Personalize your messages to increase engagement and avoid being flagged as spam. Using dynamic fields in Welcomessage ensures each message is tailored to the recipient’s recent actions (e.g., meeting booked, purchase made). This helps maintain authenticity and stays within safe message limits.
Profile View Limits
LinkedIn also monitors how many profiles you view, especially when associated with outreach campaigns.
Free accounts: Up to 500 views per day.
Paid accounts (Sales Navigator, Recruiter): Up to 2,000 views per day.
Welcomessage’s Compliance Features: The platform ensures that profile views stay well within LinkedIn’s safe limits, allowing you to control how often profiles are viewed automatically. You can also edit these limits based on the type of LinkedIn account.
Best Practice: Keep profile views under half of the maximum limit—around 250 views for free accounts and 1,000 views for paid accounts. This helps maintain natural usage and reduces the risk of being flagged.
Handling Over-Limits
Exceeding LinkedIn’s limits can result in temporary restrictions on your account. Here’s what to do if you’ve been blocked or restricted:
Temporary restrictions typically last from a few days to one week.
Repeated blocks may require contacting LinkedIn support for quicker reinstatement.
Welcomessage’s Safety Mechanisms: If you’re close to exceeding limits, Welcomessage will automatically pause campaigns to avoid triggering LinkedIn’s restrictions. This built-in safety feature ensures that you stay compliant without manual intervention.
Best Practice: Monitor your activity in Welcomessage and ensure you stay below the recommended thresholds. If you receive a block, wait for the restriction to be lifted, and adjust your campaign settings to prevent future occurrences.
LinkedIn Connection Cap
LinkedIn caps the number of connections you can have on a single account to encourage more meaningful interactions.
Maximum connections: 30,000 connections for both free and paid accounts.
Once this cap is reached, LinkedIn will automatically switch your profile to "Follow" mode, allowing people to follow your updates but not send connection requests.
Summary
By adhering to LinkedIn’s limits and using Welcomessage’s built-in safeguards, you can ensure that your outreach remains effective, compliant, and safe. Here’s a quick recap of the best practices:
Keep connection requests within 80-100 per week.
Limit messages to 100-150 per week, and ensure they are personalized.
Stay under half the daily profile view limits (250 views for free accounts, 1,000 for paid).
Let Welcomessage handle the heavy lifting of enforcing limits and preventing overreach.
Be mindful of the 30,000 connection cap and target meaningful connections.
Welcomessage is designed with compliance and safety in mind, giving you peace of mind that your LinkedIn outreach is secure, compliant, and optimized for success.
Last updated